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Set a price or offer a product for free

You set the price on the product itself, in its settings. Every sales page that sells this product shows that price.

  1. In the left menu, open Products > My products. On the product’s card, click the gear icon (Settings). The gear icon appears once the product is ready, not while it’s still being generated.

  2. In the General tab, type your price in Price, for example 27. A paid price is at least 0.50, in euros as in dollars (a minimum set by Stripe): a lower price is refused when you save. A price of 0 makes the product free (see below). To show a higher, crossed-out price next to it, also fill in Compare-at price (optional). Only use a price you really charged at least once in the last 30 days: a fake crossed-out price is a misleading commercial practice.

  3. Under Currency, choose € (euro) or $ (US dollar).

  4. Click Save.

Buyers can pay only once your payments are turned on: see Turn on payments with Stripe.

A free product is a great way to collect emails: visitors leave their name and email to get the file. On the Free plan, this also needs an ebook left as generated (see above).

  1. Open the product’s settings as above: My products, then the gear icon on its card.

  2. In Price, type 0.

  3. Click Save.

Your sales page then shows Free with a badge, and its button becomes Download for free (in your page’s language). Visitors enter their first name, last name and email, and get the file. You don’t need a Stripe account for a free product.

You can find the emails of everyone who downloaded it in Marketing > Contacts. See Collect emails and find your contacts.

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